Nus Nutrition
Project
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Branding, Merch
Client
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Nerea Ulibarri
Branding and corporate identity for Nus Nutrition, a service specialised in sports nutrition. The visual identity conveys a professional image with a touch of exclusivity, moving away from the conventional aesthetic of typical nutrition brands. It aligns with the brand’s values through its name, nus.
The identity is built using lowercase initials and the IBM Plex typeface — a grotesque sans-serif, neutral yet approachable, bringing balance to the design. The colour palette reinforces its personality: orange conveys energy and dynamism, while purple expresses determination and exclusivity, reflecting the spirit of high-performance sports.
The project includes the design of business cards, polos, and an editable digital nutrition plan template.
