nexen
Project
/
App, Visual Identity, Advertising Campaign
Client
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Obertament (personal project)
In recent years, mental health has become a matter of public interest. It is a widely discussed topic on social media and in the media at large, often treated as a product rather than with the care it deserves. Stereotypes are frequently reinforced, excluding many ways of being and making it difficult for minorities to see themselves represented.
Nexen is a mobile platform for prevention and support aimed at counteracting the media's impact on young people aged 15 to 25. It brings together all kinds of activities connected to their interests, based on the pedagogical framework of creative and expressive therapies. These approaches provide safe, inclusive spaces that reflect real-life experiences, along with role models presented through the platform’s social media channels.
