Festa Major P9ZE
Project
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Visual Identity, Merch
Client
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La Sosi (Associació de Veïns de Poblenou Zona Esportiva)
Illustration
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Lucía Chacón
Graphic image for Festa Major de Poblenou - Zona Esportiva de Terrassa, including the poster, programme, and the cover of the information booklet, which I co-created with Lucía.
The visual identity reflects a care for detail and the value of things made at home with joy. It is based on a hand-drawn typeface with a fine inner stroke that redefines its shape, also referencing children and young people, portraying a neighbourhood built by and for everyone.
I was also commissioned to design the logo for the first edition of Enrenou a Poblenou, a parade full of dancing and laughter that brought the neighbourhood's streets to life.
